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Don't Be A Victim. Investigate Every Property Before You Buy Any Land This Year



Hi Everyone! 2017 and 2018 was great for so many reasons because I made people finally realize they have the power to determine how they buy property before throwing away their hard earned money. Personally i feel very very fulfilled that i did my best to help a lot of Nigerians search properties and recommend the ones that are valid and the ones that have so many hidden problems that by the time you purchase it, you end up having more headaches than when you previously didn't buy any land. I was doing my calculation yesterday and i realized i have turned down almost N165Million worth of properties that were advertised to be sold to intending purchasers that had so many hidden scruples that the agents and omoniles wont tell you till you commit your money and then its from frying pan to fire. smiley

For the avoidance of doubt for First Time Property/Land Buyers or New DestinyKing Property Viewers and Readers  who don't know what a property search is, it means before you buy any land or property what so ever in any form or shape where ever, you have to know the validity of it.

Lagos in particular is so notorious when it comes to sale of property or land that have so many fraudulent defects surrounding that land/ property that you wont even know what has hit you. These set of people are known as the Omoniles, land grabbers or land touts.

Omoniles naturally should mean owners of the original land which includes the original family that truthfully inherited the property from their fore fathers that has passed down to them. But the real problem comes when there are so many members of the family that are divided in terms of claiming ownership of the lands and how the land truthfully devolved to them. Before you know it, a property that is meant to be shared by a family of 3 to claim ownership is now being contested by the brother in law, the aunt, the great grand uncle relatives etc and that's when they begin to employ touts going around to masquerade as the original owners with the right to sell and after you fall victim of their sweet tongues and coercion, you realize that you bought from the wrong family or the wrong set of people who have no right to sell the land to you and you would be confronted by the original owners  when you have started building half way and forced to cough out another payment to the real owners or be thrown out of the land. Trust me this scourge is very very real and 65% of lands in Lagos have this problem one way or the other.

The other way your being deceived is by telling you the genuineness of the property comes from a set of documents. Those set of documents include either a survey plan, a deed of assignment, a certificate of occupancy, government allocation letter, government gazette or governors consent.

They will show you all manners of papers to make you believe them instantly and start pointing to different houses around there that has been built by one commissioner or one Minister or one big man and that their houses are still standing without any government wahala. What they want you to do is to instantly believe them and pay money to them immediately. One thing you can be rest assured is that, once you pay money to an Omonile, you will never ever ever get a refund of that money. Its gone and in some cases its in your front they will start sharing the money.

Don't ever ever fall for that trick. Always demand for what ever documents they have. I will point out the importance of each document to know the relevance of it and why it shouldn't be taken for granted.

1. Survey Plan:

This to me is the most important document From the start you must ask for from the omonile, agent or family that intends to sell the land/property to you. This survey plan is what i would carry to the Land Bureau to go and do a geographical search on first. No matter how cheap or beautiful or strategically located a land or property is, once that property has been discovered to be designated for Government use in future, there is no point going any further to purchase it. It will be a very foolish risk to attempt to defile the government and say nothing would happen, at least there are so many houses around or so many people have bought their own and nothing has happened.

Well for those who are conversant with Uncle Fashola's no nonsense approach in maintaining the master plan of Lagos, once your property is within that area that has being designated for Future Government use, no matter how long maybe its in the year 2023, the plan must be carried out accordingly and your property will go down without any form of compensation because you failed to do the right thing by throwing caution to the wind. Examples include the 8 Lane Dual Carriage Way in Badagry that all the houses that were on that land were demolished, All the houses in Alimosho local Government that were near pipe lines, The ones in Idiroko, The houses in ijegun etc! In fact remind me of the ones you know.

Also in Lekki Ajah, its even worse because there are some areas that have been specially acquired by the government for over 20 years and its just now that the government is trying to recover its lands. These areas is what is known as COMMITTED LANDS. Once an area has been designated as Committed, it is the ultimate no go area abeg. That's where they commit the area for Road expansion, future government estates or Government Reserved areas For Major Developments. As long as that Property is designated as Committed or under acquisition, it is only the Government of the day that can revoke it and anybody buying into those areas are buying at their own mega risk. Don't for once look at the houses around there as your guide to mean the government cannot demolish those houses, you would be shocked that the owners have 4 or 5 houses and can do away with that one and poor people like me and you that have no mouth to fight government will just be rendered homeless because of our stubbornness to buy at all cost there.

Remember you know where the shoe pinches and how much you have in your pocket. This is 2018. Plan to save more money than to throw it away foolishly. wink

The other option from Government is that if they choose not to demolish your house because it is sited on a committed land, they will end up giving you the option to come and pay Ratification. Ratification in this sense means your going to pay Government the full price and taxes it determines to be the cost of that place and its non negotiable. So imagine you bought the land in 2018 for N2Million in a committed area and in 2023, you now have to pay ratification also known as "Rat" at the cost of N5Million to the Government. Does that make any financial sense to you? Imagine all the fears, rumors, prayers that you would be going through so that those caterpillars don't come your way and when they decide not to demolish, they now ask you to pay Ratification, triple or quadruple the amount you bought it and remember the Omonile or Agent you bought it from is no where to be found and if Found, would not in this life time refund or assist you in any way.

Finally another advantage of the Survey Search is that if the land has been designated for Agricultural Purpose, you would know in advance. Its is mostly prevalent in Ikorodu, Badagry and Growing Rural Areas that are just cropping up. Buying into a place designated for Agric is a major no-no! Except you Want Your immediate neighbors to be Cows, Fisheries and probably Obasanjo's Chicken farmers! Unless it has been designated for Residential or Mixed Development Avoid it please.

The summary is that the Survey Plan Search saves you a lot of head ache at first before you even move ahead. And once you meet an Omonile or Agent who is extremely difficult with you in terms of not providing the survey plan on demand for search please my brothers and sisters, walk away quietly. The signs are already there for you to know your about to be scammed. A survey plan is a public document and not a private cheque book, so you shouldn't be bamboozled by people who tell you that the owner doesn't want to release it because of security reasons. Trust me there is no reason. As long as he is ready to sell, that is the first thing you get from them to know your status before proceeding.

2.The Deed of Assignment or Conveyance:

This is the second most important document you need to do a personal search. A deed of conveyance or assignment traces the history of how the property or land has reached the present owner till date. It relates all the information in respect of the true owners of the land before it was passed to Mr A and How MR A sold it to Mr B and How Mr B intend to sell it to you. With that document, you can trace in most respect the original families to find out if there is any dispute as to the ownership of the land how it has been transferred. It is extremely important to trace the original source of the land because its there you know if the land actually has been duly transferred to the present owner. It is here you get to know of if there is any family dispute and some families are still quarreling over the true ownership of the land. It is there you tend to get the family names to go and do a thorough search in court or Alausa to know of any lingering dispute. Its here you get to know the hanky panky the present owner intends to play when he begins to tell you rooster and bull stories so that you pay for the land immediately.

Never fall for this trick. Ask for a copy of the deed if they have one and hand it over to your lawyer for a through search on the family. To be honest this is the most difficult search of them all and it takes the special grace of God to make sure you come out unscathed.

Ways the present owner can deceive you includes:

1. Presenting a false person to Assume the identity of the  Original family so as to pretend that he or she sold it to the family 20 years ago

2. Telling you that the family is non existent anymore or they have moved away from that vicinity

3. Telling you all the family members have died

4. Coercing you that you don't need to meet the family because since it has been sold to him, he is the rightful person to sell to you.

This number 4 is a bloody lie and there is a reason which i wont mention here why this particular reason shouldn't stand at all and i can only disclose that in confidence based on the legality of it and the possible back door approach that Alausa frowns upon especially when your perfecting your papers tomorrow.

Bottom line, the deed of assignment is a major search instrument to know the how, why and when of the property you buying and it is very very stressful. So either be prepared to do all the walking, CID/FBI investigations or give your property lawyer on your behalf.

I hope you now know why search is not cheap!!! They say Good soup na money kill am or Penny Wise pound foolish. Because once you fail to get the real identity of the true family owners, your money has been sunk into the whitest of all elephant projects you can dream of, so be more vigilant this 2010.

3. Certificate of Occupancy, Government Allocation, Governors Consent:

These 3 are the dream lands or properties you can buy from with no stress or wahala what so ever. Any property that has any of the 3 is a very Good property to buy and to search them in Alausa is very easy because the records are there. In most situations, i will encourage you to look for properties that have a Global C/O, Private Certificate of Occupancy, Government Allocation or Governors Consent. Its so easy to perfect your papers in Future and your most likely in Most situations going to get compensated from the Government in case anything goes wrong if they attempt to acquire it or query it.

The only problems i have seen is that most properties or lands with a C/O, Government consent or Government allocation letter are quite expensive because of the paper work that has been done thoroughly by the present seller and it almost eliminates omonile from the transaction in most cases. So because the owners know that they have correct papers, they market and sell their properties quite high too because they are selling you gold. But then again you need your lawyer to help you negotiate favorably to make sure the property becomes yours.

The second problem is the issue of fake C/Os, Government Allocation Letters and Governors Consent. In my experience i have seen more than enough fake documents and these agents or omoniles would be so bold enough to dare you to go and check it in Alausa. They will so brain wash you and brag about its validity that you might be tempted to take their word for it but when you decide to go and search it in Alausa, you will find out that it doesn't exist and when you go back to challenge them, you hear new stories and unbelievable song and dance stories that you would almost want to puke.

Always demand for the Document to do the search. Don't listen to their stories. If they go as far as saying they wont release the C/O or Governors consent due to security risks, ask them for the number alone and the rest will be investigated. Don't compromise and get hoodwinked. Its the way they get their bread and butter. You fall for the scam, your on your own.

4. Government Gazette:

This is a document that records and states the areas the government has willingly given to the family and community to sell and that the government will not acquire it for what so ever reason except it duly notifies the world. The major characteristics of a gazette on provides 2 things.

1. The Area e.g Ilupeju

2. The coordinates e.g the Beacon Numbers that separates where the Land given to the family starts and stops. This is Known as an Excision. That means in a whole portion of land lets say 10 PLOTS, Government has excised 4 to the family and has taken 6 plots for its own use. Those 4 Plots will now be documented in a book form known as a Gazette. Its the Coordinates you will get to know where the 4 plots start and ends. You can never know with a unclothed Eye!

Now the danger of the Gazette that i have seen in my experience is that people who see the gazette, jump up and down and accept it whole line and sinker and proceed to pay to the family because that area is listed in the gazette and they believe that area is free. That's very wrong and dangerous.

It is only an Alausa Surveyor that can come to that gazetted area, map out the coordinates and tell you precisely whether your property falls inside the gazette or not. I have seen places where people purchased the lands that are outside the gazetted excision and still believe they are inside the gazetted excision coordinates. I have seen lazy lawyers and surveyors who wont take that time and patience to verify this one particular issue. I have seen fake gazettes with fake coordinates and worst of all i have seen people pay hard earned cash for those places that are most certainly going to be demolished.

Never ever play with a Government Gazette. They know why they documented it for you to see and if you refuse to follow those rules, you will heavily dealt with.

Anyway i have decided to assist people more this year 2018 and i thank so many people that brought me back to Property News via emails and phone calls from around the world  through words of encouragement  and blessings when i wanted to quit due to the malicious things some of my clients were saying about me and to repay this gesture as my gift back to Destinyking Property News this 2018, i would do the following for every member of Destinyking Property News that wants to buy a property free. smiley

1. When you intend to get a property, after you discuss with the agent or family selling, get a copy of the survey plan to me and i will do the survey search in Alausa for you free to know whether you should proceed to stage 2 or to forget the whole property from the beginning to save you stress and wahala. Just scan a copy of the survey plan and send it to me at destinyconsult.dc@gmail.com or call me on 08153534173.

Introduce your self and please try and convince me the reason you need the property search because i sift through my mails to know who is a time waster, clown or someone that truely needs assistance. Leave your number so i can call to tell you the result and advice you on the next stage which would include visiting the place physically to ascertain the coordinates because i have seen situations where the Survey Plan given is different from the Coordinates of the Proposed Land for sale. So when it is time for Stage 2 to carry me out, abeg prepare my deregulation money for hand o! grin (Joking)

This offer is only Open to Lands in Lagos State Alone and doesnt extend to Mowe/ Ofada/ Ogun state because of the distance going to Abeokuta back and forth. Alausa is Easier for me because my Office is a stone throw in Ikeja so i can hop in 10 times a day to get my information without crying over it in terms of the distance and transportation cost.

One more thing please, respect the fact that even though i am offering a free service, i have the right to cancel it at anytime if i realise am being taken for a ride. Property Search is a very very difficult process and if you think i am lying, devote a full day to do all the walking around in Lagos Traffic and meeting all sorts of people trying to hoodwink you and see if you have the mental capacity to withstand the shock and value how much a search would really cost if you did it alone

So take advantage of me now before i change my mind! grin.

If all is clear and you understand it throughly, then Good luck this 2010 in acquiring your dream property and may God continue to replenish your pocket to actualize your dream home and me the strenght to waka the whole of Lagos on your behalf so that you would have a Property/ Land Scam - Free year.

Finally Remember that You are not offending anybody if you are taking all the necessary steps before you drop your money for any Property Transaction, Rather your safeguarding your hard earned Money. Many Have gotten their fingers burnt for failing to do what is required in a property purchase. Its not how long but how well. Do the due diligence step by step. The property is not running away, rather its your money that will run away if you don't take these steps!Those that i have assisted one way or the other on Destinyking Property News to do a search or acquire properties will tell you how extremely thorough i am.


One more thing. If you intend to buy a property in Addo/ Badore Ajah Estates, please dont waste my time and your time. 85% of those lands / Estates there are under government acquistion and are Committed Areas. Governmnent has Acquired over 300 Hectares of Land in that place and thats approximately almost 5000 plots.

Anyone who has bought there or is intending to buy there that falls within that Committed Area is just wasting his/her time living in fear of demolition or whatever the government decides to do in that place. Nobody in those committed Areas will be able to get their C/O and anyone telling you otherwise is lying. I will not entertain searches emanating from those areas anymore. I am tired of going to the Survey General's office and hearing the same thing that it is a problematic area. Buyers Beware.

This is the problem of not doing a proper search in an area before you rush and buy land. Learn from the mistake of others before you rush and join them in their own problem. Omonile will forever convince you that the place is safe but Omonile will never refund your money after you have been 419ed! Property Buying is the easiest 419 Nigerians Fall for daily that never ceases to amaze me. Please be safe and intelligent before you make your next purchase. Whether the land is going for N400,000 or N400Million, protect your money. You didnt steal it, you worked hard for it, so dont let some people steal it from you because you failed to look before you leaped!

Cheers   

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4 Key Questions We Have for Mark Zuckerberg

questions-we-have-for-mark-zuckerberg

It's official: Mark Zuckerberg has landed in Washington.

As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from the company -- from admitting guilt, to ongoing plans for how Facebook will better maintain user privacy.

Zuckerberg's appearance before lawmakers comes after revelations made in late March about political consulting firm Cambridge Analytica improperly obtaining and misusing Facebook personal user data.

Today, Facebook began issuing notifications to users whose information was jeopardized, which the company has said it conservatively estimates to have impacted 87 million people.

In fact, earlier today, the text of Mark Zuckerberg's official testimony for Wednesday's hearing with the House Energy and Commerce committee was released. The text reads somewhat like a synthesis of the apologies, statements, and plans of actions declared over the past three weeks.

How much this satisfies the members of the Committees he will be facing is yet to be determined. But what's fairly certain is that they'll have questions -- and we have questions, too.

As I prepared for my travels to D.C., where HubSpot's Social Campaign Strategy Associate Henry Franco and I will be on the ground to cover Zuckerberg's hearings, I thought about what some of those questions are. Then, I asked my colleagues:

If you were a member of Congress, what would you ask Mark Zuckerberg? And what are you hoping lawmakers ask him?

Here are the questions we have for Zuckerberg, going into this week's hearings.

1. What is the right balance between leveraging user data to improve the experience, versus marketing and selling to them?
The prioritization of ad revenue and protecting the user continues to hang in the balance as Facebook responds to and makes changes following the Cambridge Analytica revelations. Facebook has significantly modified its advertising policies to, among other things, require all advertisers on Facebook to become verified.

But beyond new policies and requirements, Zuckerberg has taken a hard stance on the user experience and what it's supposed to look like on Facebook. This began in January when the News Feed algorithm was changed to prioritize content from users' friends and families. That was part of the response to the weaponization of Facebook by foreign actors to spread misinformation and influence the 2016 U.S. Presidential election.

"My top priority has always been our social mission of connecting people, building community and bringing the world closer together," remarks Zuckerberg in his written testimony. "Advertisers and developers will never take priority over that as long as I'm running Facebook."

Screen Shot 2018-04-09 at 2.00.04 PM
But some, including HubSpot Chief Marketing Officer Kipp Bodnar, wonder if Facebook is in such depths of building its advertising Platform that it's too late to re-focus on Zuckerberg's social mission.

"Have they gone too far?" Bodnar asks.

At this point, with the arguably reactive onslaught of policy changes, it's easy to question if Facebook even knows what the right balance between a personalized experience and marketing might look like -- and how to achieve it.

2. What information is off-limits in ad targeting?
While Facebook has indicated that advertisers will have to go through a comprehensive verification process, the question on the mind of HubSpot VP of Marketing Jon Dick is this: "What information is off-limits in ad targeting?"

Zuckerberg noted in his written testimony that Facebook won't wait "for legislation to act" before working to address the issue-based advertising that was largely used in the spread of misinformation and divisive content leading up to the 2016 U.S. presidential election.

And yes, Facebook is rolling out several protocols to help add greater context to ads -- including who paid for it, the organization or Page associated with it, and an Ad Archive described in the video below.


https://www.facebook.com/facebook/videos/10157262455526729/?t=3

But what hasn't been explored is the subject matter of those ads. Based on what has been unveiled so far, no subject matter has been named as prohibited beyond what Facebook's terms of service and policies already dictated.

As the company continues to reshape and respond to the increasing scrutiny it has faced in recent months, that could change.

3. What about the other brands and apps owned by Facebook?
In the current storm of quickly emerging updates on both Facebook and Zuckerberg himself, it's easy to forget the breadth of the company's entire portfolio. Facebook also owns Instagram, WhatsApp, Messenger, and Oculus. So, says HubSpot VP of Marketing Meghan Anderson, it raises the question: What are Zuckerberg's plans for those brands, as well?

Instagram recently shuttered its APIs for follower lists, relationships, and commenting on public content, limiting the amount of data developers can access (and the frequency with which any information can be accessed, according to initial reports from TechCrunch).

Screen Shot 2018-04-09 at 2.03.00 PM

But beyond that, how will Facebook (and Zuckerberg) extend these new efforts and policy changes to its other products? For instance, when I wrote about the experience of downloading and sifting through my data file archive, I discovered that it included details of my Messenger interactions, including the full text of conversations and any media exchanged throughout them.

And that raises even more questions. For instance, asks Dick, "How will [Facebook] ensure that user privacy is protected in messaging apps?", including Messenger and WhatsApp, as well as direct messaging features within Instagram.

4. What about the GDPR?
Zuckerberg's hearings come at an interesting time, when the General Data Privacy Regulation (GDPR) is just over a month away from coming into force on May 25, 2018. According to HubSpot Web Developer Dmitry Shamis, it poses the question: "Should we extend GDPR rules beyond Europe?"

It's hardly the first time the question has come up, as Zuckerberg spoke to this possibility in an interview with Reuters and a call with several members of the press. In the former, he agreed “in spirit” to a new law in the European Union that will renovate online privacy standards across Europe. In the latter, he remarked, "if we are planning on running the controls for GDPR across the world ... my answer [is] yes."

As we enter the hearings this week, we expect lawmakers to raise the issue of regulating Facebook and its Big Tech counterparts. In fact, in the early days of the Cambridge Analytica revelations, there were rumors of Zuckerberg not appearing before Congress alone -- and that the CEOs of Google and Twitter had been invited to testify, as well.


"My sense is that he takes it seriously because he knows that there is going to be a hard look at regulation," Nelson says of Zuckerberg. http://cbsn.ws/2IEJdx6  pic.twitter.com/VDc4B9guNN
Reporter: Would you like to see executives from Google and Twitter and other tech companies come testify?
Nelson: Absolutely. It's not just Facebook. [Zuckerberg] happens to be the point of the spear. https://cbsn.ws/2qkztk2  pic.twitter.com/iwB1BxRZEB
It's feasible that the hearings scheduled for this week will not be the last of their kind, and that Zuckerberg could be asked to return to Washington to provide further testimony alongside his Big Tech counterparts.

For now, we'll keep you posted on the questions that do come up this week. Questions? Feel free to weigh in on Twitter.


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After 10 Hours of Questions for Mark Zuckerberg, Here's What I Still Want to Know

Having grown up in the Washington, D.C. metropolitan area, I can say with confidence that April is one of the months with which I most fondly remember the region.

The cherry blossoms are in full bloom. And when I was a wee lass, before the Washington Nationals came to fruition, April also meant that the Baltimore Orioles were kicking off the baseball season at Camden Yards.

This week marked one of my first visits back to D.C. during the month of April since I was an undergrad. Things felt different. My parents live in Florida now. Penn Quarter has completely transformed, as has its neighboring Capitol Hill, where my work brought me for the week. The city has become very expensive.

And despite spending my days in the trenches of the tech industry and the businesses that comprise it, somehow, visiting Washington, D.C. as Congress played host to one of Silicon Valley's highest-profile CEOs felt, in a word, odd.

Over the course of two days, my colleague, HubSpot's Social Campaign Strategy Associate Henry Franco, and I spent no fewer than ten hours sitting in on Mark Zuckerberg's congressional hearings, as he answered questions from Senators on Tuesday and Representatives on Wednesday.

There was a mixed response to these questions and Zuckerberg's answers alike. Were the lawmakers properly prepared for and informed about these events? Was Zuckerberg? And was 10 hours really enough to get to the bottom of the data privacy and other issues the Facebook CEO was invited to Capitol Hill to speak on?

What makes this situation -- Mark Zuckerberg's congressional testimony and the events leading up to it -- so complex is that it cannot be boiled down to a single issue. Instead, it’s comprised of many issues, each of which have many sides. Should Facebook be regulated? Should it stand alone in this regulation? What would that regulation look like? And for all its talk: How likely is it that such federal regulation will actually come into force in the U.S.?

And those are only a few of the questions I have. The irony, of course, is not lost on me that a week of hearings intended to respond to lawmaker inquiry -- as well as the public it represents -- has only led to more questions.

Here's a deeper look at some of the more crucial of them.

Will there be regulation?
As I noted in yesterday's recap of Zuckerberg's House Energy and Commerce Committee hearing, the topic of regulation drew a stark party line on which Representatives fell staunchly one side or the other. Representative Jan Schakowsky of Illinois firmly stated that Facebook's "self-regulation simply does not work." Representative Chris Collins of New York called her remarks "aggressive" and "out of bounds," adding that when he was asked if he agreed with the idea of regulating Facebook, "I said no."

Regulation seems a point of contention among lawmakers, and not just when it comes to Facebook, especially in the context of the European Union's General Data Privacy Regulation (GDPR) coming into force next month. It reflects an era in which consumer demands for data protection are growing, with the latest turn of events concerning Facebook being only one of the more recent examples.

Throughout the hearings -- and in the weeks leading up to them -- Zuckerberg was asked numerous times for his stance on the GDPR, though he hasn't fully spoken to his complete stance on it. In an interview with Reuters, he said he agrees with it "in spirit." In a call with members of the press last week, he remarked, "if we are planning on running the controls for GDPR across the world ... my answer [is] yes." And on Tuesday's Senate hearing, he noted that he believes it "get[s] some things right."

Sen. Graham: "Why should we let you self-regulate?"
ZUCK: Senator, I'm not opposed to regulation.
Graham: Do you think the Europeans got it right?
ZUCK: I think ... they ... get things right ...

But when it comes to Facebook extending GDPR-like protections to global Facebook users, including those in the U.S., Zuckerberg has given wavering and at times contradictory answers. Rep. Schakowsky pressed him on this yesterday, noting that it sounded as though Zuckerberg's version would be far from "an exact replica" of European regulations.

It reflects a historical corporate resistance to regulation in the U.S., with many consumers long holding that it lags behind the E.U. in terms of transparency and what is disclosed to consumers. (As a non-tech example, throughout most of Europe, food companies are required to label genetically modified products, whereas in the U.S., similar legislation has struggled to pass.)

Which raises the initial question here: Will there be regulation? With the public, along with some lawmakers, calling for increased data protection globally, it leaves us at a watershed moment in the relationship between consumers and the businesses they use.


Rep: Schakowsky: "You have a long list of growth and success, but you also have a long list of apologies," starting with one in 2003. Lists out the chronological apologies. I think she got this list from the @washingtonpost chart published on this earlier this week.

But there's also the ongoing discussion of how well-equipped lawmakers are to regulate a company with the reach and breadth of Facebook's. (At certain points in the hearings, for instance, Zuckerberg was questioned about Facebook's possible monopoly.) As I noted earlier, questions from committee members left the impression that they were either ill-prepared for Zuckerberg's testimony, or simply uninformed about the tech industry as it currently stands.

That was particularly true at Tuesday's hearing, where much of the discourse from Senators suggested a broad lack of understanding of online platforms and where data becomes involved with them.

If that misunderstanding is as widespread throughout Congress as some have suggested, the timing of regulation and the swiftness with which it could be passed comes into question. And it may require further information and testimony -- not just from Zuckerberg and Facebook.

That brings me to another key point.

Why Facebook?
On my way back to Boston after the hearings, a friend texted me to ask how my visit went and what the hearings were like. And then, he made a joke about it.

"I wish there had been this much congressional outrage when Equifax was hacked," he said. "Although, in fairness, Facebook allowed strangers to see my vacation photos and the bands that I like, while Equifax only lost highly sensitive financial information that could ruin people's lives."

Even if my friend's comments were meant to be funny, they did bring up an interesting question: Why Facebook?

Of course, there are some ways to answer that question that are more obvious than others. Facebook experienced the highest-profile weaponization of its platform, after all, for several purposes: alleged election interference, the spread of misinformation and divisive content, and -- as was raised numerous times by Representatives on Wednesday -- ads for opioids and other controlled substances.


Rep. Bilirakis: "This is bad stuff, Mr. Zuckerberg, with regard to the online illegal pharmacies. ... When are you going to take these off? ... Can you give us an answer?"
Zuckerberg says that if people flag these ads, Facebook will "look at them as fast as we can" and "take [them] down if they violate our policies."
It brings up Facebook's (and, by default, Zuckerberg's) siloed spotlight in the wake of user privacy and data collection, and how it could possibly be abused. Here's what we do know: Zuckerberg confirmed that app developer Aleksandr Kogan sold the user data he obtained to outlets beyond Cambridge Analytica (one being a firm called Eunoia Technologies), and that Zuckerberg's own data was one the 87 million accounts jeopardized.

But we also have reason to believe that Facebook isn't alone in the volume and breadth of user data it possesses.

To start, have a look at this lengthy but comprehensive Twitter thread from self-described privacy consultant Dylan Curran, who goes into detail about the depth of information that Google possesses on users.

Want to freak yourself out? I'm gonna show just how much of your information the likes of Facebook and Google store about you without you even realising it

We also know that this isn't just about data privacy, including where Facebook and the week's hearing are concerned. It's also about the weaponization of online platforms, which are not limited to Facebook, to spread misinformation and divisive content.

Other tech giants have come under fire for falling victim to that. Twitter, for its part, has even submitted a request for proposals to measure the health of its network and how to fix its many problems. And on more than one occasion, Google and YouTube have both been accused of failing to quickly remove false news content during major events.

So, I'll pose the question again: Why Facebook, and Facebook alone?



Zuckerberg listens to opening remarks from House Energy and Commerce Committee Chairman Greg Walden on April 11, 2018. | Amanda Zantal-Wiener

There may not ever be an answer to the question that satisfies everyone. But as I noted in yesterday's recap, before any firm, sustainable outcomes can result from these ongoing issues, I suspect more hearings will take place. After all, before this week's events, some lawmakers also wanted to include the CEOs of Google and Twitter in the questioning.

"I realize the issues we're discussing today aren't just issues for Facebook," says Zuckerberg. "I'm ready to take your questions."

On top of that, time constraints played a major role in this week's hearings, with Senators being limited to five minutes of questioning each on Tuesday, and Representatives to four minutes each on Wednesday. For that reason, it may not come as a surprise if Zuckerberg is also asked to appear for an additional round of questioning -- perhaps involuntarily on future occasions.

Furthermore, a Special Counsel investigation into overall election interference is still underway, for which Zuckerberg said in Tuesday's hearing someone from Facebook was questioned. It seems that I'm not the only one who still has questions, and as I wrote yesterday: The testimony, it seems, is far from over.

If Facebook truly puts community before advertising revenue, what will happen?
In his full written testimony for the House Energy and Commerce Committee, Zuckerberg concluded with a sentiment and promise that would be alluded to throughout the hearings:

"My top priority has always been our social mission of connecting people, building community and bringing the world closer together. Advertisers and developers will never take priority over that as long as I’m running Facebook."

Which poses the question: If that's true, and Facebook continues to move away from the "platform before participants" mentality, as HubSpot VP of Marketing Jon Dick put it -- what happens to the businesses who have come to rely on it?

After all, it was something that Zuckerberg repeated throughout the week: Facebook does not sell data. Rather, advertisers build targeted ads on the platform based on the data that Facebook possesses on user behavior and preferences.

That data, Zuckerberg was sure to remind lawmakers, was largely comprised of information that users had to opt-in to providing when they joined the network (such as Page and post Likes) and could not be personally identifiable when used properly.

There was also a time when Facebook partnered with other firms, such as Experian and Acxiom, to provide advertisers with supplemental data that could be synthesized in tandem with Facebook's own aforementioned data, helping to match (or target) promoted content to the most relevant audiences. But in the weeks leading up to the hearings, Facebook shuttered that program.



Source: Facebook


For its own part, Zuckerberg has suggested that were it not for this model, Facebook's livelihood could certainly become compromised. In 2017, for instance, advertiser-related income made up 98% of its global revenue -- which many expect to take a hit if the network truly makes good on its promise to de-prioritize advertiser content, or if it continues to limit targeted ad capabilities.

Rep. Loebsack asks if it's possible for Facebook to exist without collecting and using personal data. Zuckerberg: WE DON'T SELL DATA. But Loebsack pushes back and asks if it would exist without *sharing* data. Zuckerberg implies that it might not.

But what didn't come up nearly as much throughout the hearings was the impact that these changes could have on the advertisers themselves -- the good actors who don't weaponize Facebook, but have come to depend on it to build and reach an optimized audience.

That concept actually revisits the topic of regulation, and what it could look like when applied to Facebook. As I already covered, if such regulation does come to fruition, there's a fair chance that it won't only apply to Facebook, but could also extend to the tech industry in general. That could cause a major ripple effect in the way all online companies conduct business, and the way consumers and advertisers alike can use them.

Even if the implications of regulation are massively widespread, it might not be an entirely negative thing. As Zuckerberg and lawmakers were both sure to remind us this week, the issues at-hand are fundamentally about trust. And further restrictions -- or at least rules around how Facebook can manage and allow advertising -- could potentially lead to a larger degree of consumer trust on how, exactly, advertisers reach them.

In other words -- Facebook moving away from the "platform before participants" mentality might not be entirely bad for advertisers, many of whom are all too familiar with pressure to grow which leads to equal pressure and temptation to use short-cuts or overly aggressive tactics for reaching customers.

The better alternative, perhaps, comes in the form of promoted content that is at least more personalized, which Zuckerberg spoke to this week. Facebook users would prefer an ad that's relevant, he maintained throughout the hearings, than non-ad content that isn't relevant at all.


But Zuckerberg is responding to Rep. Guthrie's story by explaining that in order for Facebook to continue as a free service, targeted ads has to remain core to its business model, and that no targeting "would make the ads less relevant."
Zuckerberg adds: "It would impact our revenue somewhat, too," but he doesn't seem to want to dwell on that
"This is still all due to the misalignment in economic incentives," said HubSpot Marketing Fellow Sam Mallikarjunan -- adding that Facebook's recently-announced data abuse bounty could help, "since even if firms like Cambridge Analytica still abuse openings like that, individual potentially malicious actors may find it more profitable to report privacy vulnerabilities rather than exploit them."

That profitability aspect, Mallikarjunan said, will always be core to the degree of Facebook's self-regulation. "Until Facebook designs a system where spamming is less profitable than creating a good experience for users -- what search engines and e-mail inboxes have done -- this will continue to be an issue."

But, at this point, much of this is a hypothesis. We still don't know what regulation would look like, if it even came to be, and we don't know how many additional changes Facebook is going to make to the way it collects, uses, or retains this data -- or to the way advertisers can best leverage the platform.

We don't know if this visit was his last to Capitol Hill -- though I think not. And according to the Washington Post, his presence has once again been requested by European lawmakers, after he previously declined to testify before United Kingdom Members of Parliament.

We still don't know what leaders at Google, YouTube, and Twitter have to say -- or if they'll be asked by lawmakers for their input.

And, we still don't know who else will be held accountable, and to what degree, as these issues continue to be discussed -- like Kogan, Cambridge Analytica, or Eunoia, to name a few.

Most of all -- we don't know if we will ever come to learn more about these lingering questions.

But if we do -- I'll let you know.


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